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The Ross Brand Interview

As the world continues to reel from the global pandemic that is COVID-19, the Coronavirus, the potential for human toll is extraordinary. The previously unheard of dismantling of public interaction - in the form of closing schools, businesses, networking, churches and even restaurant outings - is equally extraordinary. It could be that the collateral damage of disease prevention actually leads to a secondary challenge of economic instability? Just this week the CDC is recommending the practice of social distancing to continue for the next 8 weeks! Potentially longer should the virus linger. And now, four states have already mandated the closure of restaurants and bars. The billions in lost revenue could actually pose a greater threat to business economies everywhere. The challenge for any business to stay healthy, relevant and visible is real. So, is there a viable option that can preserve public health, yet provide a meaningful way to connect with customers? Yes, there is. You guessed it... Online Video and specifically Live Streaming. This moment may be the catalyst for many to embrace the idea of using video, but in reality your brand should have been doing it all along. In today's digital landscape, any business that's not actively visible with a personality and plan, does not exist to millions of consumers. It's that simple. Cisco systems indicates that as of this year, 80% of ALL online traffic globally is video . On Facebook alone: More than 4 billion video views take place on Facebook every day. People gaze 5X longer at video than at static posts on Facebook. Native videos get 478% more shares on Facebook than videos from other sources do. See the full report from 99firms.com here. But even with these incredible numbers, and the fact that live streaming overcomes the challenge of the current health crisis, we understand many are afraid to venture into the unknown. Because it's true that brand authority is more than just showing up. It's in how you tell your story, message and presentation. But right now, frequency is more important than perfection . Simply start where you're at. With what you have. If you have a business strategy that desires to expand your current live offering we're here to help you - from building on camera confidence to building home and office studios. We know the gear, the process and the plan to make you look smart online. Every business can develop a streaming plan that elevates value and social interaction. If you are a Restaurant, show the unique way you make the delicious dishes, and offer home delivery. If you are a Dentist, show the importance of gum health in light of disease. Give them home care tips, and when to come in. If you are CEO with new remote employees, use Zoom, or a private Facebook Page to stream corporate communications. Last, you don't have to Live Stream to start . Recorded video is just fine if this helps your confidence and message. You'll get there. But the rules are the same, and you need to pay attention to the comments and messages online. They may hold new opportunities. Have questions? Reach out if you are interested in taking advantage of online video and live streaming today. Doing it yourself with mentoring and guidance or having our professionals do it for you. Our ability to make otherwise ordinary video more like television is our strength. Let's talk today by phone or video. There's no-obligation with a conversation.

Anybody can by likes, views and follows. But producing real content and providing real value is where imitation gives way to influence.