Decades of Impact
Thousands of videos, thousands of stories. We're just getting started.
Raised on Video
I've been a part of the digital video revolution since it began. Before computers, cameras and even the Internet were all connected.
A son of a veteran television producer, I learned video production early. From staying after school to learn the camera, and using a black and white reel-to-reel VHS recorder at 14.
Watching the DC TV legends from a studio ladder, holding cue cards for an NFL MVP, or later shooting documentaries, this was destiny in the making.
Not Your Average 80's Teen
While other kids were watching MTV, I was obsessed with learning how to create my own video shows. Building news desks and sports set in a tiny bedroom. It was a normal part of life.
Whether it was nailing ceiling tiles or old curtains on the walls, I was enamored with creating, building and designing. Nothing surprised my dad anymore.
This picture is of me 'hosting' The Warrior Report just shy of 18. My first attempt at a sports video about my football team.
Pure VHS glory.
Not Your Average 80's Teen
While other kids were watching MTV, I was obsessed with learning how to create my own video shows. Building news desks and sports set in a tiny bedroom. It was a normal part of life.
Whether it was nailing ceiling tiles or old curtains on the walls, I was enamored with creating, building and designing. Nothing surprised my dad anymore.
This picture is of me 'hosting' The Warrior Report just shy of 18. My first attempt at a sports video about my football team.
Pure VHS glory.
Getting Graphic, the Amiga
This was a cutting edge JVC SuperVHS setup and the Amiga 2000 multimedia computer. It was here I began my passion for digital design and graphics.
For the next decade I became a strong voice in the Commodore community and instructed others on how to make better video with advanced graphics.
Later equipped with a NewTek Video Toaster, I ventured into 3D animation. The cost of this nifty VHS editing setup? A mere $12K in 1988.
Getting Graphic, the Amiga
This was a cutting edge JVC SuperVHS setup and the Amiga 2000 multimedia computer. It was here I began my passion for digital design and graphics.
For the next decade I became a strong voice in the Commodore community and instructed others on how to make better video with advanced graphics.
Later equipped with a NewTek Video Toaster, I ventured into 3D animation. The cost of this nifty VHS editing setup? A mere $12K in 1988.
Moving More Into Broadcast
My work evolved into being an Associate Producer and the primary documentary shooter for mother's production company JFP.
In this picture, I'm working with her (Jaynne) on a national PBS documentary about drunk driving. Other programs covered illness, crime and history.
After a number of national PBS credits, she went on to produce over 500 episodes of "Medical Answers".
Moving More Into Broadcast
My work evolved into being an Associate Producer and the primary documentary shooter for mother's production company JFP.
In this picture, I'm working with her (Jaynne) on a national PBS documentary about drunk driving. Other programs covered illness, crime and history.
After a number of national PBS credits, she went on to produce over 500 episodes of "Medical Answers".
The Web and Streaming
After discovering the Internet in 1994, I moved heavily into web development and then streaming media. Building web sites and adding postage stamp sized videos a few years later.
In 2000 I started an internet radio station after realizing it was now possible to reach the entire world from my basement studio.
Soulcast.net was an inspiring source of faith, technology and sports and more for a few years.
The Web and Streaming
After discovering the Internet in 1994, I moved heavily into web development and then streaming media. Building web sites and adding postage stamp sized videos a few years later.
In 2000 I started an internet radio station after realizing it was now possible to reach the entire world from my basement studio.
Soulcast.net was an inspiring source of faith, technology and sports and more for a few years.
Making Corporate Work
Streaming experience lead me to UUNet the world class ISP in the late 90s. It was an amazing place during and amazing time of digital possibilities
During a severe economic downturn, I was asked to find a way to boost morale with video. Creativity to corporate need combined with a parody show 'Salevivor', which inspired and motivated over sales teams to up their game - or suffer an exercise of humility.
The weekly live action gamification series raised morale and revenue over 30%, during one of the worst corporate seasons ever.
Making Corporate Work
Streaming experience lead me to UUNet the world class ISP in the late 90s. It was an amazing place during and amazing time of digital possibilities
During a severe economic downturn, I was asked to find a way to boost morale with video. Creativity to corporate need combined with a parody show 'Salevivor', which inspired and motivated over sales teams to up their game - or suffer an exercise of humility.
The weekly live action gamification series raised morale and revenue over 30%, during one of the worst corporate seasons ever.
The Heart of Cardio News
In 2005, I lead the design and production of a new physician focused video news channel.
The Cardiosource Video Network (CVN) brought the nations top doctors breaking news, lifestyle and long-form documentary programming. With over 40,000 physicians watching every week.
In addition, I was the lead journalist covering patients, physician, advocacy and action.
The Heart of Cardio News
In 2005, I lead the design and production of a new physician focused video news channel.
The Cardiosource Video Network (CVN) brought the nations top doctors breaking news, lifestyle and long-form documentary programming. With over 40,000 physicians watching every week.
In addition, I was the lead journalist covering patients, physician, advocacy and action.
Sunday Morning Science
In 2010 I was named Senior Producer of a new Sunday morning television program, focusing on biotechnology, policy and healthcare.
'BioCentury This Week' created ground breaking discussions with global news makers from science, government, finance, pharma and academia.
Originating from CBS WUSA9 in Washington, DC, the program was also syndicated on over 30 PBS stations across the country.
After an incredible 223 consecutive weekly shows, the program ended in December 2014.
Sunday Morning Science
In 2010 I was named Senior Producer of a new Sunday morning television program, focusing on biotechnology, policy and healthcare.
'BioCentury This Week' created ground breaking discussions with global news makers from science, government, finance, pharma and academia.
Originating from CBS WUSA9 in Washington, DC, the program was also syndicated on over 30 PBS stations across the country.
After an incredible 223 consecutive weekly shows, the program ended in December 2014.
Jeff Goes High Def
After the success in both television and online video, it was time to build something more meaningful. To serve more people with the growing power of media and message..
JeffInHighDef provides more than video expertise. It's a trusted partner who can carefully craft strategic stories, evoke emotion and create change in a moment.
Today fully focused on creating visibility and impact through all forms of content creation.
Jeff Goes High Def
After the success in both television and online video, it was time to build something more meaningful. To serve more people with the growing power of media and message..
JeffInHighDef provides more than video expertise. It's a trusted partner who can carefully craft strategic stories, evoke emotion and create change in a moment.
Today fully focused on creating visibility and impact through all forms of content creation.
Getting Social with Video
As phone technology improved and video content creation miniaturized, I also was also evolving and embracing the next phase of video expression.
Producing content from Nationals stadium, trade show floors in San Fran, and expanding more creatively.
Today I shoot half of all production work on an iPhone 17 Pro Max. With previous iPhone scenes being part of an Emmy Award winning Ad in 2022.
Streaming Success Online
In 2018, premium online content found a new spotlight by invitation only, called Facebook Watch. And grassroots American football took the field for A7FL Nation.
Some 50K views later, lots of buzz helped position a a truly great sports league showcase their stars.
This project represented some advanced tech and graphics to create a 3D virtual sports set. With the big look of TV, in reality it was all done on a green screen. From a small home studio.
Streaming Success Online
In 2018, premium online content found a new spotlight by invitation only, called Facebook Watch. And grassroots American football took the field for A7FL Nation.
Some 50K views later, lots of buzz helped position a a truly great sports league showcase their stars.
This project represented some advanced tech and graphics to create a 3D virtual sports set. With the big look of TV, in reality it was all done on a green screen. From a small home studio.
Award Winning Impact
A very and personal moment captured at the National Capital Emmy Awards in 2022.
My work was recognized with a third statuette in two years for outstanding community PSA. The campaign was for the Virginia volunteer fire recruiting.
Trophy shots always make me cringe, as if that alone makes someone the right choice for your vision.
I share this much more as a testimony of faith, trust and hard work in the midst of great challenges.
Award Winning Impact
A very and personal moment captured at the National Capital Emmy Awards in 2022.
My work was recognized with a third statuette in two years for outstanding community PSA. The campaign was for the Virginia volunteer fire recruiting.
Trophy shots always make me cringe, as if that alone makes someone the right choice for your vision.
I share this much more as a testimony of faith, trust and hard work in the midst of great challenges.
The Era of Ai
Regardless of debate, Ai has been absorbed within culture and technology. No doubt serious questions and conversations are needed.
But the benefits of Ai assisted tools and stacks are truly astounding. As with every tech revolution before it, I knew embracing it was a non negotiable.
We haven't left our roots behind, far from it. But I also see the enormous benefits of Ai to expand the creative landscape.
The Era of Ai
Regardless of debate, Ai has been absorbed within culture and technology. No doubt serious questions and conversations are needed.
But the benefits of Ai assisted tools and stacks are truly astounding. As with every tech revolution before it, I knew embracing it was a non negotiable.
We haven't left our roots behind, far from it. But I also see the enormous benefits of Ai to expand the creative landscape.
Getting Down to Big Vibes
One of the biggest separators in advertising has always been those witty, eclectic and funny national ads. They work because of pure creative genius housed in a call to action.
For the first time, that same big agency vibe is within reach for everyday brands And we can now get you on local, regional or national TV over top of the big networks.
We have that same outlandish creative vision to make you famous. All in some very wild and unique ways.
Welcome to Creative Disco from JeffInHighDef
Big Agency Vibes Get Down
One of the biggest separators in advertising has always been those witty, eclectic and funny national ads. They work because of pure creative genius housed in a call to action.
For the first time, that same big agency vibe is within reach for everyday brands And we can now get you on local, regional or national TV over top of the big networks.
We have that same outlandish creative vision to make you famous. All in some very wild and unique ways.
Welcome to Creative Disco from JeffInHighDef
This is where we're supposed to say something cool about ourselves.
Our work already does that :)
